Overview
- Law Roach said he built Zendaya’s press‑tour looks around “something old, something new, something borrowed, something blue” to tell the movie’s story.
- The plan included a re‑wear of her 2015 white Vivienne Westwood gown as the “old” look and a custom Louis Vuitton white column as the “new” look.
- For “borrowed,” Roach drew on Cate Blanchett’s Armani Privé red‑carpet reference, and “blue” closed the run with a Schiaparelli piece and a Di Petsa after‑party gown.
- A24 released The Drama in U.S. theaters in early April, with Zendaya starring alongside Robert Pattinson in a film written and directed by Kristoffer Borgli.
- Asked about any further press looks, Roach declined to share details, signaling a deliberate fashion‑as‑marketing approach that has driven buzz around the release.