Overview
- Latto released the official music video for “Okayyy” featuring Doja Cat on Tuesday, using early-2000s visuals to promote the single.
- Doja Cat announced that Latto will perform as the special guest on every date of the 31-city North American leg of the Tour Ma Vie World Tour from Oct. 1 in Detroit to Dec. 1 at Madison Square Garden in New York.
- The “Okayyy” clip includes lingerie-set bedroom scenes, a jail visitation with a lap dance, and men washing luxury cars to evoke Y2K and MySpace-era imagery.
- “Okayyy” is the fourth single from Latto’s fourth studio album Big Mama, and Latto has said in an Apple Music interview that Doja Cat knew about her pregnancy when she delivered a specific lyric in the song.
- The pairing gives Latto arena exposure as she returns to performing after having a daughter and extends Doja Cat’s Tour Ma Vie marketing by linking a high-profile collaboration to the North American run.