Overview
- Australia's communications regulator said Latitude broke spam laws more than 2.7 million times and has paid a $3.96 million penalty.
- Investigators found over 2.3 million marketing messages sent from March 2024 to April 2025 lacked accurate contact details, and 344,416 had no working unsubscribe.
- Many texts told customers to reply "STOP" to opt out, but the function often failed, which kept people on promotional lists.
- Latitude reported the problem, accepted a court‑enforceable undertaking, and must hire an independent expert and provide regular compliance reports.
- ACMA called Latitude a repeat offender after a $1.5 million fine in 2022 and warned of close monitoring as it ramps up spam enforcement.