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Lapo Elkann Moves to Lucerne, Citing Swiss Neutrality and Safety

He frames the relocation as a life‑stage shift toward a quieter, family‑first routine.

Overview

  • Elkann, who spoke Monday to the Swiss daily Aargauer Zeitung, said he has settled in the lakeside city of Lucerne in central Switzerland.
  • He said he chose the country for its political neutrality, a sense of security, strong quality of life, and its location in the heart of Europe.
  • He rejected speculation about tax motives and said other places might be cheaper but this choice makes him and his family happy.
  • He described a simpler day‑to‑day life that includes shopping at local chains Coop and Migros and spending time at home with his wife, Joana Lemos, and their St. Bernard, Everest.
  • The 48‑year‑old member of the Agnelli family said Lucerne suits him now after years in Milan, Paris, New York, and Lisbon, and Italian outlets later relayed his remarks from the Swiss interview.