Overview
- Langenscheidt published its Top 10 finalists and opened the public vote on Tuesday, July 28, and Tagesschau presenter Susanne Daubner drew viral attention by presenting the list on Instagram and singing the line “Du bist gut genuuuuug.”
- The ten nominees are 67, Crashout, Digga, Du bist gut genug, Gute Käse, Macker, Peak, Ragebait, Schere and Süper, all of which Langenscheidt says stem from social media, music or gaming culture.
- Official voting is limited to people aged 11 to 20; the Top 10 vote runs through August 20, the three most‑voted entries will advance to a final round, and Langenscheidt plans to announce the winner on October 10.
- The frequently submitted term “Mehrzweckeier” was excluded because Langenscheidt determined it originated in a campaign and is based on a personal insult; the phrase evolved from protest slogans earlier this year that prompted police and prosecutorial inquiries.
- Entries like “67” trace back to U.S. TikTok and a Skrilla song while “Du bist gut genug” comes from a viral German track, showing how mainstream media amplification can turn niche online memes into national language trends.