Overview
- Lando Norris revealed a one‑off helmet and will wear it at the Canadian Grand Prix during the race weekend running 22–24 May.
- The helmet uses a split design developed with Race Against Dementia fellow Dr Maura Malpetti that contrasts a healthy brain with tissue showing synaptic loss to illustrate how dementia damages neural connections.
- Norris has launched mini replica helmets through his shop and has pledged that all profits from those sales will go directly to Race Against Dementia.
- Sir Jackie Stewart publicly praised Norris for supporting the charity that he founded in 2016 and that has invested more than £20 million in dementia research to date.
- The initiative aims to raise public understanding of dementia’s impact on memory and decision‑making, channel funds to research and prompt wider conversations about the disease that affects roughly 55 million people worldwide.