Overview
- Lancôme appointed Zoe Saldaña as a global ambassador and selected her to lead the debut push for Intercept, a hero product in its Absolue Longevity MD range.
- The Absolue Longevity MD line is pitched as improving the look of visible biological age using what the brand calls Longevity Integrative Science.
- Saldaña framed the partnership around aging with confidence and women supporting women, echoing Lancôme’s theme of fearless optimism.
- Lancôme global brand president Vania Lacascade said Saldaña brings scale, substance, and a grounded outlook that fits the brand’s philosophy.
- The actress joins an ambassador roster that includes Christy Turlington, Julia Roberts, Olivia Rodrigo, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby, following a year marked by an Academy Award win and major box-office stature.