Overview
- The brand confirmed Kirby will headline ads for Teint Idole Ultra Wear foundation, new Shape Sticks, and L’Absolu Rouge Glaze Tintation.
- A phased schedule starts in Asia in early March, expands to Europe and the United States in May for Ultra Wear, and adds Rouge Glaze in September.
- Global brand president Vania Lacascade said the choice prioritized conviction, depth, and emotional intelligence over a purely visual fit.
- Kirby highlighted a lifelong, family-rooted connection to Lancôme and said the role aligns with her needs as a new mother.
- Interviews tied to the launch feature her routine favorites, including Teint Idole Ultra Wear and Advanced Génifique serums, and place her alongside ambassadors such as Julia Roberts, Olivia Rodrigo, Isabella Rossellini, Christy Turlington Burns, and Aya Nakamura.