Overview
- Lancôme named Demi Moore and Zoe Saldaña global ambassadors for its new Absolue Longevity MD skincare line.
- Moore leads the Reset campaign as Saldaña fronts the Intercept duo designed for ages 35 to 55.
- The campaign features both actresses alongside Emma Chamberlain in what the brand calls a collective of spokespeople.
- To build buzz, Lancôme sent about 1,000 teaser boxes to influencers, editors and medical experts, mislabeling them with Moore or Saldaña’s names.
- Moore told ELLE she has used the Reset Cream for months and described longevity skincare as self‑care, while Lancôme cites “Longevity Integrative Science” as the basis for the line’s claims reported in coverage.