Lamine Yamal Registers Seven EU Trademarks to Protect ‘304’ Gesture and Brand
The registrations give him exclusive EU rights to his identity for merchandising.
Overview
- The FC Barcelona and Spain forward has formalized seven community trademarks with the EUIPO that are valid through 2035.
- Registered signs include his name in standard and stylized forms, the terms LY304, 304 and 304 FC, and two figurative marks depicting his crossed‑hands 304 celebration.
- The protections cover a wide range of goods and services such as clothing, footwear, sports equipment, electronic games, accessories and activities in education, entertainment and event organization.
- The 304 gesture references the last three digits of the postal code for Rocafonda in Mataró, the neighborhood he honors after scoring.
- The move consolidates control after a private applicant in Portugal sought to register “Lamine Yamal” in 2024 before withdrawing the filing, reducing the risk of unauthorized commercial use.