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Lamborghini Logs Record 2025 Sales as Tariffs Pinch Profit and EV Strategy Is Pushed Back

The brand says U.S. import taxes limited pricing power in its biggest market, weighing on margins.

Overview

  • Lamborghini delivered a record 10,747 cars in 2025 and generated €3.2 billion in revenue, but operating income fell to €768 million with a 24% margin.
  • CEO Stephan Winkelmann said higher U.S. import levies reduced sales and margins because prices could not fully reflect the tariff increases, and he does not plan further price hikes this year.
  • The company has converted the planned all-electric Lanzador into a plug‑in hybrid for launch later this decade and now targets its first full EV after 2030 while continuing EV R&D.
  • Winkelmann cited weak luxury‑EV demand tied to charging infrastructure shortfalls and customers’ preference for combustion‑engine sound as factors behind the EV shift.
  • Lamborghini will unveil further product developments in 2026 at events such as Goodwood and Monterey, with outlets reporting these are expected to be derivatives of existing hybrid models; the company is also leaning on higher‑margin mixes and widespread customization to offset external pressures.