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Lamborghini Halts Full-EV Plans, Cancels Lanzador and Drops Urus EV in Pivot to Plug-In Hybrids

Leadership says the market for a battery-electric Lamborghini is not ready.

Overview

  • CEO Stephan Winkelmann confirmed that development and production of the Lanzador, unveiled as a 2023 concept, will not proceed.
  • The fully electric Urus is no longer in design, with the next generation planned as a plug-in hybrid rather than a battery-electric model.
  • Winkelmann called heavy EV investment financially irresponsible given current demand and said customers favor the sound and feel of V8 and V12 engines.
  • Lamborghini says it is technologically prepared to build an electric Urus but will wait for stronger segment demand, keeping a future EV possible "at the right time."
  • Ferrari is moving ahead with its first electric model, Luce, featuring interiors by Jony Ive and Marc Newson, highlighting a split in strategy among Italian supercar brands.