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Lamborghini Cancels Lanzador EV, Shifts Strategy to Plug‑In Hybrids by 2030

Citing weak demand, the CEO will pivot the lineup to plug‑in hybrids by 2030.

Overview

  • CEO Stephan Winkelmann confirmed to The Sunday Times that the all‑electric Lanzador will not reach production, with the project terminated late in 2025 after more than a year of internal review and customer and dealer consultations.
  • The Lanzador will be reworked as a plug‑in hybrid, and Lamborghini plans PHEV availability across its entire lineup by 2030 while retaining combustion engines as long as feasible.
  • Winkelmann said buyer interest in a pure‑electric Lamborghini is “near zero” and argued current EVs cannot deliver the brand’s signature emotional experience linked to engine sound and feel.
  • He labeled heavy BEV investment an “expensive hobby” at today’s market readiness, calling such spending financially irresponsible for the company and its stakeholders.
  • The move aligns with regulatory flexibility for small‑volume manufacturers in the EU and with recalibrations at peers such as Porsche and Bentley, even as competitors like Ferrari press ahead with a first BEV; Winkelmann left the door open to a future EV when conditions improve.