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Lakers Retain Rob Pelinka as New Executive Plans Dodgers-Style Support

Rosen outlined a Dodgers-style expansion to deepen the Lakers’ front office.

Overview

  • New president of business operations Lon Rosen said Rob Pelinka will continue to run basketball operations as president/GM.
  • Dodgers executives Andrew Friedman and Farhan Zaidi will advise Pelinka as the Lakers expand staff and adopt elements of the Dodgers’ model.
  • Rosen said Magic Johnson will not hold a day-to-day role with the team, noting he will remain a prominent supporter and presence at events.
  • Season-ticket invoices show sharp price hikes — some reported near 45% and a 3% fee if not paid in full — which Rosen described as market-driven and urged holders to renew.
  • Leadership highlighted a pivotal 2026 offseason focused on building around Luka Doncic, with major decisions ahead on roster construction and contracts.