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Lakers Name Goldin Auctions Their Official Auction‑House Sponsor

The deal lets fans buy authenticated, game-used Lakers memorabilia via eBay Live auctions, creating a new revenue and engagement stream for the franchise.

Overview

  • A multiyear partnership announced July 30 between the Los Angeles Lakers and Goldin Auctions, an eBay company, makes Goldin the team’s official auction-house sponsor.
  • The program will draw from the Lakers’ vault to offer authenticated items such as game-worn jerseys, game-used basketballs and game nets to collectors.
  • Goldin will host multiple interactive eBay Live streaming events that present items in real time and let fans bid and shop during broadcasts.
  • The Lakers have not disclosed which pieces will appear first, the date or format of the inaugural auctions, or the financial terms of the deal.
  • Because items will carry team-held provenance and Goldin specializes in high-end collectibles, the partnership could raise market value for offered pieces and broaden global fan access to franchise history.