Lada Iskra Hits Weekly Sales High as AvtoVAZ Says 2025 Prices Fell 5%
The pricing shift stands out in a Russian new‑car market that continues to contract.
Overview
- Autostat’s Sergey Tselikov reported 668 Lada Iskra cars sold during December 8–14, the model’s best weekly result since launch.
- The tally represented a 10% weekly gain and moved Iskra to 11th in the national sales ranking, even as overall new‑car sales fell 24% that week.
- Tselikov said the model could reach the top ten by year‑end if its current pace holds.
- AvtoVAZ president Maxim Sokolov said the average price of Lada vehicles in 2025 decreased by 5% based on sales and revenue statistics.
- Lada remains positioned on affordability, with only two new cars officially under 1 million rubles—Lada Granta (three trims) and the base Niva Legend—while the market’s weighted‑average new‑car price in October was 3.43 million rubles.