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La7 Announces La7 Play and Brings Sky's 'M' to Free TV

The autumn rollout of a dedicated app marks La7’s push into streaming to reach viewers on mobile, smart TV and desktop.

Overview

  • Urbano Cairo presented La7’s 2026–2027 schedule on July 8 and confirmed La7 Play will launch in autumn as a mobile, smart TV and desktop app for on‑demand access.
  • La7 secured the first free‑to‑air rights to Sky’s eight‑episode series M – Il figlio del secolo and plans to air it in prime time with introductions by Corrado Augias.
  • The network unveiled a slate of specials and originals including three P2 episodes starring Fabrizio Gifuni, two Ezio Mauro specials on Capitol Hill and the TV premieres of documentaries such as The Apprentice and Mr Nobody Against Putin.
  • Cairo highlighted record season audience figures and said the aim is to consolidate recent gains while stabilizing the new La7 Cinema channel at about 1% daily share.
  • La7 emphasized it will keep an independent information lineup with established talk shows on the schedule and said personnel and contract details, including Enrico Mentana’s situation, will be decided later in 2026.