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4w ago

LA28 Sells Over 4 Million Tickets, Opens Registration for Second Olympic Ticket Drop

The next draw opens as LA28 leans on ticket revenue for a privately funded budget.

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Olympics - LA28 officials speak to the media - LA Memorial Coliseum, Los Angeles, California, U.S. - January 13, 2026 General view of Los Angeles Memorial Coliseum REUTERS/Daniel Cole
Illustration of a stadium at night, with the LA 2028 and Paralympic logos on the field and track.
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Overview

  • LA28 said Thursday it sold more than 4 million tickets in the first release, calling demand for the 2028 Los Angeles Olympics strong more than two years out.
  • Registration for Drop 2 is open through July 22 with sales set for August, using randomized time slots and purchase caps of 12 Olympic tickets per buyer plus 12 more for soccer and four per ceremony.
  • Organizers said 95% of sub-$100 seats were claimed in the locals presale and about 500,000 $28 tickets went to nearby residents, while all purchases include a mandatory 24% service fee that has drawn complaints.
  • Tickets were bought in 85 countries and all 50 U.S. states, with women’s sessions selling at a higher rate than men’s, artistic gymnastics moving fastest, and new sports like flag football, lacrosse, softball and squash selling out in the first drop.
  • Unverified resale listings already show steep markups, and LA28 plans a verified marketplace in 2027 with AXS and Eventim as the official platform and Ticketmaster and Sports Illustrated Tickets as additional verified options.