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LA28 Presale Draws Local Backlash Over Prices as Public Drop Nears

The looming public sale will show LA28’s follow-through on its affordability pledge.

Overview

  • Southern California residents who got early access reported that many marquee events were unavailable or far too costly, with examples including gymnastics and the opening ceremony listed as unavailable and some swimming and track seats topping $1,100.
  • Buyers also faced steep add-on costs, with reported service fees around 24% that pushed totals higher even when lower face-value seats appeared.
  • LA28 says cheaper seats are coming in future releases and cites its pledge of about one million $28 tickets and a goal for roughly half of all tickets to be under $200, while a spokesperson said hundreds of thousands of $28 tickets have sold and tens of thousands remained as of Monday.
  • Locals near key venues in Inglewood say they will deal with traffic and crowds yet feel priced out, with some residents abandoning plans after seeing tickets in the hundreds of dollars and closing ceremony seats near $5,000.
  • Some lower-priced options are tied to events outside the region, with certain women’s soccer matches in St. Louis and canoe slalom and kayak cross in Oklahoma City, and experts note LA28 relies on ticket revenue toward a $2.5 billion target that helps explain higher prices.