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2mo ago

LA28 Opens General Ticket Sale After Locals Decry Prices, Fees and Scarcity

Organizers say steep pricing reflects a plan to fund the Games largely through ticket and hospitality revenue.

An aerial view of the Los Angeles Swimming Stadium and Los Angeles Memorial Coliseum in Exposition Park, both of which will be venues for the 2028 Summer Olympics.
INGLEWOOD, CALIFORNIA - DECEMBER 10: A general view of the outside of the stadium at SoFi Stadium on December 10, 2025 in Inglewood, California. (Photo by Dan Mullan/Getty Images)
Olympics - LA28 - Ceremonial lighting of the cauldron - LA Memorial Coliseum, Los Angeles, California, U.S. - January 13, 2026. Ceremonial lighting of the cauldron ahead of ticket registration launch. REUTERS/Daniel Cole
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Overview

  • LA28 opened its first global ticket window on Thursday for pre-registered buyers, using 48-hour time slots that run through April 19.
  • The locals-only presale from April 2–6 left many residents seeing marquee sessions marked “unavailable” and four-figure prices for sports like swimming and track, with a 24% service fee boosting totals.
  • CEO Reynold Hoover said the average ticket price is under $200 and promised more $28 seats in later drops, while not ruling out dynamic pricing in future releases.
  • A senior LA28 executive said no new inventory was added for the global phase that began Thursday and estimated that about 30% of remaining tickets are under $200.
  • LA28 expects about $2.5 billion from ticket and hospitality sales toward a $7.1 billion budget, has pledged at least one million $28 tickets, plans a verified resale in 2027, and is recruiting volunteers as a no-cost way to take part.