Overview
- Pastas Alfredo debuted a starfish-shaped sorrentino made with beet-colored dough filled with fresh hake to honor the viral deep-sea discovery.
- The first production run sold out within two days, exceeding the company’s expectations and generating widespread social-media engagement.
- The company is exploring new variants such as cheese fillings to diversify its offering based on consumer demand.
- Scientists from CONICET, INIDEP and the Schmidt Ocean Institute provisionally identified the starfish as a Hippasteria specimen, likely H. phrygiana.
- The 'estrella culona' phenomenon has spurred merchandising from magnets to apparel, illustrating the intersection of science communication with local entrepreneurship.