Overview
- Lionsgate unveiled the revised poster at a Griffith Observatory anniversary event between Monday and Wednesday, July 20–22, then shared the image on its official social channels with the caption “A minor adjustment.”
- The change straightens Gosling’s left hand so it points upward to match Emma Stone’s pose, altering the one notable visual difference from the original 2016 poster.
- Justin Manfredi, a Lionsgate executive, said Gosling was informed and approved the update and that the studio will roll the new artwork across platforms and marketing assets.
- The poster tweak is tied to the film’s 10th‑anniversary theatrical run in Dolby Cinema at AMC Theatres in the U.S. beginning Aug. 16, with U.K. dates set for later in August.
- The move reunited a performer’s long‑running complaint with a nostalgia‑driven campaign and quickly drew amused and nostalgic reaction on social media while highlighting how studios can retroactively alter iconic imagery.