Overview
- Official schedules place Midland, Kevin Kaarl, Kany García, Grupo Frontera and Alejandro Sanz on the Escenario Tecate Light, with doors at 2:30 pm and Carín León closing after midnight both nights.
- The Escenario Rodeo will rotate regional performances and rodeo segments featuring acts such as Jumbo, La Firma, Bobby Pulido, Palomazo Norteño and La Brissa across the two days.
- Set for March 14–15 at ExpoGan Hermosillo, the event has released a site map showing the main stage, Rodeo stage, VIP and general areas, gastronomic zones, rest spaces, access points and services.
- Entry guidance permits small bags and non‑professional cameras and allows prescription medicines with documentation, while prohibiting large bags, glass containers, weapons, drugs and professional photo or video gear.
- Tecate Light partners on the festival with on‑site activations including the Cheve Lab tailored for the Sonoran desert climate.