Overview
- Kylie Jenner says she was harassed on Twitter after fans struggled to buy the first Lip Kits in 2015, calling the first year overwhelmingly stressful.
- Kris Jenner recalls the products selling out almost instantly, citing analytics that showed hundreds of thousands of people waiting online for launch.
- Jenner says she put about half her savings, $250,000, into starting Kylie Cosmetics despite warnings she might be left with unsold inventory.
- After Coty Inc. bought a 51% stake in 2019, Kylie Cosmetics rebranded with new packaging and cleaner, vegan formulas as the business expanded into fragrance and skincare.
- She now presents the brand as a legacy for her daughter Stormi, and coverage notes the earlier 'youngest self-made billionaire' label was retracted in 2020.