Overview
- Khy is shifting from collaboration-led drops to its own core lineup, launching the Born in LA collection now on the brand’s website, WWD reports.
- The debut includes staples like a jersey layered maxidress, embellished T-shirts, denim and fleeces priced between $70 and $470 in sizes XXS to XXL.
- Khy also refreshed its website for easier browsing and checkout and updated its creative direction and social media based on customer feedback, with Jenner signaling retail stores as a goal.
- Jenner says she is “super involved,” meeting the team weekly, moving from inspiration boards to sketches, and reviewing extensive samples to shape each release.
- The label launched in November 2023 with Jens and Emma Grede, transferred full leadership to Jenner about a year later, and its first Namilia collaboration topped $1 million in sales in the first hour.