Particle.news
Download on the App Store

Kylie Jenner and Dunkin' Launch King Kylie Pink Drink Collection

A Dave Meyers-directed spot revives Jenner's mid-2010s persona to drive social buzz for Dunkin's pink summer menu.

Overview

  • The King Kylie Collection, which launched July 8, is available at Dunkin' locations nationwide as a limited-time offering.
  • The trio of signature drinks are the Candy Pink Lemonade Refresher, the Vanilla Pink Cloud Latte, and the Pink Lemon Drop Suncloud Lemonade.
  • Jenner told outlets that the Candy Pink Lemonade Refresher is her favorite and called it her drink of the summer.
  • The campaign's commercial, directed by Dave Meyers, shows Jenner in a pink wig and suit pitching the collection in a boardroom to emphasize its visual, social-media appeal.
  • Dunkin' framed the collaboration as the visual centerpiece of a wider summer rollout that also adds Suncloud Lemonades, sparkling lemonades, and peanut-butter/Fluffernutter–inspired drinks to its menu.