Kwai Launches 'Casa do Kwai,' Vertical Reality Series With Ex-BBBs, Premiering May 4

Overview

• Kwai's new series, announced Wednesday, is built for vertical viewing inside the app.
• Ten contestants take part, including seven former Big Brother Brasil players and three digital influencers.
• The cast list names Cida Santos, Dicesar, Lia Khey, Kaysar Dadour, Ayrton Papito, Clara Aguilar, Lucas Luigi, Jaqueline Santos, Laise Muricy, and Sonic Rodrigues.
• Filming places the group in a house in the interior of São Paulo with scheduled cellphone and internet access to create content during the competition.
• Episodes roll out three times a week at first and then on weekdays through May, with a live finale on June 2, and journalist Lucas Civalli set to host the series produced with Clube Filmes.