Overview
- KSI will carry Dagenham & Redbridge vs Hampton & Richmond live on his YouTube channel on Saturday, marking the first National League game shown on the platform.
- The National League and DAZN have endorsed the plan, with their leaders calling the stream a landmark for the division and the wider non-league game.
- Dagenham’s commercial chief said the match will be free worldwide on YouTube and described it as a bid to draw a global audience to sixth-tier football.
- KSI was unveiled as a Dagenham shareholder on March 3, and the club also named former England striker Andy Carroll as interim manager last week.
- If viewership is high, other non-league clubs could copy this blend of official rights and creator channels to reach new fans and attract sponsors.