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KSI Takes Minority Stake in Dagenham & Redbridge, Sets Premier League Ambition

The YouTuber becomes a minority investor in the National League South side pending National League ratification.

Overview

  • Dagenham & Redbridge said KSI has joined as a shareholder and “strategic partner,” with The Athletic reporting a roughly 20% stake that still requires league approval.
  • KSI outlined a long-term goal of reaching the Premier League and a near-term target of promotion back to the National League from the sixth tier.
  • The investment comes after February’s takeover by US-based Happy Fan Group, whose lead John Grabowski described KSI’s arrival as transformative for the club.
  • He pledged hands-on involvement, saying he will attend Saturday’s home game, stream content, pursue squad additions and work to build the community.
  • The club is in a leadership transition, with player-investor Andy Carroll already a shareholder and managing director Stephen Thompson set to step down at the end of March.