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Kroger Rebrands Fuel Points as Points and Lets Members Redeem Them for Groceries

The change gives shoppers who don’t drive a way to convert loyalty balances into dollars off groceries and may drive more visits to Kroger stores.

Overview

  • Kroger announced Thursday that it renamed its Fuel Points program to Points and now allows members to redeem balances for dollars off groceries as well as discounts at the pump.
  • Members earn one Point per $1 spent on eligible purchases and Boost paid members earn double Points to accelerate rewards.
  • Redemption values are fixed: every 100 Points equals $1 off groceries (up to 1,000 Points or $10 per day) or 10 cents off per gallon at the pump (up to $1 per gallon and a $35 cap per fill‑up).
  • To use Points for grocery savings customers must log into their Kroger digital account and apply Points before checkout while fuel redemptions work at pumps using an Alt ID or rewards card or via Kroger Pay in the app.
  • Kroger is promoting short‑term earn events such as 4X Points Fridays through July 24 and July 1–4 offers, reporters noted varying details on point expiry and geographic limits so customers should check terms before relying on balances.