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Krispy Kreme’s Limited Pokémon Doughnuts Launch as Preorders Sell Out and Collectibles Hit Resale Sites

The fast sell-out highlights how high fan demand for Pokémon anniversary tie-ins can outstrip supply and push branded packaging into secondary markets.

Overview

  • Krispy Kreme rolled out a six-item Pokémon Doughnut Collection in participating U.S. shops after preorders moved quickly, with the collection available on Tuesday, August 18.
  • The offering includes character-themed doughnuts for Pikachu, Bulbasaur, Charmander, Squirtle, Jigglypuff and a Poké Ball design plus special themed boxes and collectible cups with gold-iced doughnut holes.
  • Preorders on Krispy Kreme’s site sold out widely before the in-store launch, and reporters and customers reported uneven first-come availability and strained staff handling sudden order volumes.
  • Collectible packaging and related items are already appearing on resale sites, with some listings showing empty boxes or cups being sold separately from the food.
  • Krispy Kreme will offer one free Original Glazed doughnut to customers wearing Pokémon attire on August 22, a one-day promotion that could bring more foot traffic and give some fans another chance to get something from the promotion.