Overview
- Speaking on the SmartLess podcast on March 9, Jenner recounted Kylie's 17-year-old pitch to build a beauty brand and asked her to make it real.
- She said she arranged production contacts and advocated early marketing moves, including a People magazine ad and a billboard.
- Jenner recalled cautioning her daughter after Kylie put "every dime" of her Keeping Up With the Kardashians income into the launch.
- The first Lip Kit drop in 2015 sold out within seconds after a social post linked to the product, which Jenner described as disrupting the beauty business.
- Reports in the coverage revisited later milestones, including a majority-stake sale in 2019 for a reported $600 million and Kylie's continued leadership through the brand's 10th anniversary in 2025 with future legacy plans mentioned.