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Kraken Hire Sportsology to Run Full Audit of Hockey Operations

A 79-point finish triggered a reset that assigns an outside firm to a top-to-bottom review.

Overview

  • A partnership announced Tuesday between Seattle and Sportsology launches an external audit that the team says is already underway.
  • The firm is assessing structure, decision-making, scouting, player development, analytics, coaching, sports science and medical support, resources, and NHLAHL alignment.
  • The work runs alongside the club’s end-of-season review to inform June draft plans and free-agent choices.
  • The review follows Ron Francis’s departure from the front office, with GM Jason Botterill reported as leading day-to-day hockey decisions during the transition.
  • Sportsology is led by former Chelsea executive Mike Forde and lists the Rams, 49ers, Eagles, Mavericks, and Wizards among past clients.