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Krafton Announces AI-First Overhaul With $70 Million Infrastructure Investment

The PUBG publisher sets a late 2026 deadline for a unified AI platform, with recurring funding to expand employee use of AI tools.

Overview

  • Krafton said it will reorganize around agentic AI, moving routine and multi-stage tasks to automated systems and adopting an AI-centered management approach immediately.
  • The company committed approximately KRW 100 billion (about $70 million) to build a GPU cluster to support AI research, workflow automation, and in‑game AI services.
  • Beginning in 2026, Krafton plans to allocate KRW 30 billion annually to help staff directly utilize a range of AI tools in day‑to‑day work.
  • The publisher targets completion of a unified AI platform and data integration system by late 2026 to underpin company‑wide AI workflows.
  • HR and organizational structures will be rebuilt to support the shift, including new programs such as an AI Learning Hub, AI Roundtable, and AI Hackathon; coverage notes the move comes as the company faces a legal dispute tied to Subnautica 2 and broader debates over AI in creative work.