Overview
- Jell-O Simply, introduced Tuesday, is now on shelves as ready-to-eat four-packs priced at $3.99 in Orange, Raspberry Lemonade, and Blueberry.
- The ready-to-eat cups use real fruit juice and cut sugar by 25% versus the original line, with colors coming from vegetable juice, fruit juice, and turmeric extract.
- Gelatin and instant pudding mixes under the Jell-O Simply brand are slated for an August 2026 rollout at $2.24 per box in Vanilla, Chocolate, Banana, and Strawberry.
- The launch advances Kraft Heinz’s pledge to remove FD&C colors across its U.S. portfolio by the end of 2027 as regulators press cuts to synthetic dyes, including an FDA ban on Red 3.
- Kraft Heinz is targeting parents who want simpler ingredients, after NielsenIQ reported a 21% four-year drop in pre-made gelatin sales, and the new four-pack costs about 46 cents more than regular Jell-O.