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KPop Demon Hunters’ Crosses 1 Billion Viewing Hours, Analysis Finds

Analysts say the film’s long tail could nudge Netflix toward more family hits.

Overview

  • Data firm Ampere Analysis estimates the movie has surpassed one billion hours viewed on Netflix within its first year.
  • Netflix’s official Top 10 metric still lists it as the platform’s most-watched film with 325.1 million views counted in the first 91 days.
  • Press tallies of Netflix’s weekly charts cite roughly 617 million cumulative plays across about 46 weeks, underscoring how different yardsticks yield different totals.
  • The film has kept a weekly spot in Netflix’s global Top Ten, a persistence analysts tie to family titles that draw repeat viewing and peak later after release.
  • The Sony Pictures Animation release from June 20, 2025 also produced a crossover single, Golden, which led Germany’s chart for nine weeks and remains on the list.