Overview
- Prada unveiled a short teaser at the 79th Cannes Film Festival that promotes a six‑minute AI‑assisted film by Hideo Kojima and Nicolas Winding Refn.
- The full short reportedly shows the pair as space travelers who crash on a hostile planet and ends at New York’s Chelsea Hotel, which links the film to Prada’s Mode event scheduled for June 3–7, 2026.
- Viewers and critics reacted largely negatively to the teaser, calling the work low quality and highlighting an apparent AI‑driven morph where Kojima briefly shifts into another person.
- Refn described the project as “an artistic experiment” exploring AI creative tools but the production process remains unclear and Kojima had not publicly commented on the release at the time of reporting.
- The episode underscores wider industry tensions over generative AI, touching on questions of authorship, deepfake risk, and luxury brands’ use of AI in cross‑media promotion, and could shape how future collaborations are presented and credited.