Particle.news
Download on the App Store

Koei Tecmo’s New Action IP 'FUJI' Listed for Government Support

METI backing indicates the project is being positioned as a globally marketed game that will be expanded into other media.

Overview

  • Japan’s Ministry of Economy, Trade and Industry included the codename FUJI on its IP360 list of supported projects published on June 29, signaling formal government selection for funding.
  • The official, machine‑translated listing describes FUJI as a completely new action IP that will use East Asian or oriental‑style visuals and aim for worldwide success.
  • METI placed the project in its ‘large‑scale production (general support)’ category, which implies significant public backing for development and promotion.
  • Public details remain minimal: no platforms, release window, credited development studio, or gameplay specifics have been disclosed so far.
  • The announcement fits Koei Tecmo’s recent strategy of launching regionally themed action franchises and forms part of a broader IP360 push that also includes Konami, SEGA, Square Enix, and others, a move that could widen marketing and cross‑media opportunities for Japanese game makers.