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KJ Apa Accuses Viral Persona Mr. Fantasy of Stealing His Likeness, Says It Cost Him Work

The actor says an impersonator copying his tattoos cost him work, raising fresh questions about image rights in the social media era.

Overview

  • KJ Apa posted a video accusing the performer known as Mr. Fantasy of copying his image and tattoos and said the impersonation has harmed his career.
  • Apa said he lost a major job because people now view him as a joke linked to the persona and he called the figure a liar and a thief.
  • The complaint followed the release of Mr. Fantasy’s Do Me Right video that featured cameos from Apa’s Riverdale co-stars Lili Reinhart, Camila Mendes, and Madelaine Petsch, along with other celebrities.
  • Several famous friends backed Apa in comments and some who appeared in the video, including Zoey Deutch and Patrick Schwarzenegger, posted apologies.
  • Mr. Fantasy’s identity remains unconfirmed as the TikTok-born act has drawn comparisons to Apa since 2025, even performing at the Macy’s Thanksgiving Day Parade, and online opinion is split between believing Apa and suspecting a stunt.