Overview
- KitKat Canada said the SUV escort seen in viral clips was a planned marketing convoy produced by agency Courage.
- The campaign followed a March theft in Europe in which more than 12 tons of KitKats were taken from a truck leaving an Italian production site.
- Nestlé introduced a tracker that uses the unique batch codes on each bar to flag stolen product and guide people on how to report it.
- Videos of the convoy, including an Instagram clip from downtown Toronto, drew large view counts and left viewers debating whether it was real.
- The stolen shipment has not been found, and the company says it is still working to trace it with investigators and partners.