Overview
- An Instagram video from KitKat Canada shows a red delivery truck in Toronto flanked by black SUVs in tight formation, and the clip quickly spread across social platforms.
- KitKat Canada and agency Courage say the SUV escort was a playful, planned campaign that followed a mock recruitment post for “security guards with big break energy.”
- Nestlé says a truck carrying more than 12 tonnes of KitKat bars vanished in March during transit from Italy to Poland and the shipment remains unaccounted for.
- The company launched the Stolen KitKat Tracker on April 1, using printed batch codes so people can check their bars and submit tips to help locate the missing load.
- The Canadian arm says it also stepped up real protections over the Easter restocking weekend with truck escorts and in‑store guards, while Nestlé notes consumer safety and store supply are not affected and warns cargo theft is a growing business risk.