Overview
- Robert Kirkman says the once-fresh MCU approach no longer feels new to viewers, who he believes have become more discerning.
- He contends big superhero projects must feel unique and add something new, not just deliver competent genre beats.
- Industry context cited in coverage notes that 2025 was the first non-pandemic year since 2011 without a Marvel Studios title in the top 10 box office.
- Prime Video released the first three episodes of Invincible season 4 today as the series continues its serialized adaptation of Kirkman’s comics.
- Kirkman is closely involved with the show as co-creator and co-showrunner, and coverage contrasts its long-arc threats and higher-stakes tone with typical MCU patterns.