Overview
- Gold Medalist confirmed Kim Soo-hyun will film a domestic print advertisement for a Philippine fashion brand on July 14, with some outlets naming Bench and others reporting EIDER.
- This campaign is reported to be his first official South Korean engagement in about a year after the controversy tied to the late actress Kim Sae‑ron forced him from public work.
- Seoul police and forensic analysts concluded that KakaoTalk screenshots and an audio recording circulated by HoverLab were altered, and digital review indicated use of AI voice cloning.
- YouTuber Kim Se‑ui, operator of HoverLab, was arrested and has been referred to prosecutors on multiple charges related to spreading false information and fabricating evidence.
- Commercial and legal fallout continues: a cosmetics company’s 2.8 billion KRW damages suit against Kim and his agency will resume hearings on July 3, and his agency says the July shoot is a cautious first step toward restoring stability.