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Kim Soo-hyun Returns to Work With BENCH Campaign After 16-Month Hiatus

His commercial shoot signals a controlled comeback that follows police findings that key online allegations were fabricated and legal disputes are moving toward settlement.

Overview

  • Kim Soo-hyun resumed official activities by filming a commercial and photoshoot for Philippine brand BENCH, a shoot that took place on July 14 and was confirmed by his agency and BENCH representatives.
  • South Korean police concluded that audio and message evidence posted by the YouTube channel HoverLab had been manipulated using artificial tools, and the channel operator was indicted and detained on criminal charges.
  • A damages suit by outdoor brand Eider over lost ad value has been scaled back and the Seoul Central District Court on July 8 recommended settlement talks rather than a definitive damages award.
  • Industry reports say Kim has been offered many acting roles and that discussions about his delayed Disney+ series Knock-Off are restarting, but those casting and schedule plans remain unconfirmed by his agency.
  • Public reaction is mixed: some peers and advertisers have publicly supported his return while the controversy has intensified scrutiny of fabricated digital evidence and could shape how Korean entertainment handles online accusations going forward.