Overview
- Designer Denise Cesare filed a trademark lawsuit in the Southern District of New York on March 31 alleging reverse confusion, where a larger, later brand overwhelms an earlier mark.
- USPTO officials rejected SKIMS’s “Fits Everybody” application in December 2025, citing a likelihood of consumer confusion with existing registrations.
- Cesare says she has sold apparel under Fits Everybody To A T since 2015 and holds federal trademarks issued in 2016 and 2024.
- The complaint claims SKIMS expanded the collection after receiving notice of her rights and pushed her brand so far down search results that customers struggle to find it.
- She seeks damages, profits she estimates at $700–$900 million, and an injunction, and SKIMS has requested until May 27 to respond in court.