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Kim Kardashian Turns Her Bar Exam Loss Into an Update Energy Drink Ad

The July 23 Instagram spot uses self‑deprecating humor to promote Update and underlines Kardashian’s shift from law student to brand co‑founder.

Overview

  • Kardashian posted the branded Instagram video on Thursday, July 23, repurposing a long‑running joke about her bar exam result to promote Update.
  • The commercial stages a mock press conference, a museum‑style glass box filled with notebooks, and a cameo by attorney Gloria Allred, who asks whether Kardashian passed the bar and prompts the line, “No, I didn’t pass the bar. I raised it.”
  • Kardashian joined Update as a co‑founder during the drink’s February 2026 relaunch and described the ad’s creative team as intentionally sprinkling “easter eggs, some humor, and a bit of a wink.”
  • Update’s marketing and its official site describe the beverage as built around paraxanthine with zero calories, no sugar and no artificial flavors, and outlets report it is sold at retailers such as Walmart and on Amazon.
  • The spot reframes a public setback as commercial content, reinforcing Kardashian’s wider business expansion while leaving the timing of any future bar retake unannounced.