Particle.news
Download on the App Store

Kim Kardashian Returns to Platinum Blonde in Los Angeles

The fresh, chin‑length platinum bob highlights a recurring branding move that renews comparisons to Marilyn Monroe.

Overview

  • Photographers captured Kardashian with shoulder‑length, bleached platinum curls as she arrived at a Beverly Hills cosmetic dermatology office, a look first seen by outlets on June 19.
  • Her outfit for the outing included an oversized trench coat, oversized sunglasses, Gucci heels and handbag, and she was later photographed with a navy blue Los Angeles Dodgers cap.
  • The style revives the ultra‑blonde image she first wore at the 2022 Met Gala and again at the 2026 Met Gala, even though she has publicly said she regretted bleaching her hair for the 2022 event.
  • Kardashian has previously described the process of achieving the Met Gala shade as exhaustive, saying hairstylist Chris Appleton spent about 14 hours dyeing her hair to reach the platinum tone.
  • Entertainment coverage links the latest look to Kardashian’s public branding and personal life — including recent appearances with Formula 1 driver Lewis Hamilton — and the photos are likely to keep attention on her fashion choices and commercial profile.