Overview
- USPTO records dated Jan. 14 detail three applications for NOR11 spanning clothing and accessories, watches and jewelry, and bags.
- California business records list KimYe’s Kid Inc. as the filer, with Kim Kardashian as the only officer and business manager Lou Taylor’s address as the registered office.
- Reporting notes no clear indication of Kanye West’s direct involvement in the filings.
- North has previewed the branding on social media, including photos of friends wearing NOR11-logo hats, and was recently photographed shopping in New York with neon blue hair.
- North released the song “PIERCING ON MY HAND,” which Kardashian shared playing on radio; coverage also notes some facial studs appear to be stickers and reports show bruising after removal of hand studs.