Overview
- Keyvitup, produced by Kim Jae-joong through his co-founded agency iNKODE, introduced a five-track debut EP rooted in hip-hop along with a video for the lead song.
- The lineup features Hyunmin, Taehwan, Sena, Jaein, and Rukia in a unit the label frames as outward-looking and high-energy.
- The title track, “KEYVITUP,” is billed by the agency as a confident showcase of the group's identity.
- Entertainment outlets reported that all five members took part in writing the title track's lyrics, underscoring a push for member input.
- Sony Music Korea is distributing the act to support a wider global rollout.