Overview
- Kia, in a Thursday investor day, set a KRW 49 trillion (about $33 billion) 2026–2030 plan and earmarked 43% for electrification, software-defined cars and robotics.
- The company cut its 2030 electric-vehicle sales goal by about 20% to 1 million and kept a 14‑model EV lineup on the roadmap.
- It raised its hybrid targets to about 1.1 million sales and 13 models by 2030 to match buyer demand in markets like the U.S.
- Kia listed completion of its first software-defined vehicle by late 2027 with urban Level 2++ driver-assist in early 2029, which some outlets reported as slipping roughly a year to 2028.
- To grow in North America, Kia plans a body-on-frame pickup by 2030 with hybrid and extended-range EV options aimed at the midsize truck segment.